Authors either love or hate discount eBook promotions. Regardless of how you feel about them, the reality is that they can be insanely lucrative — especially if you know what works for your genre and market. In fact, once you find your comfort level, discount eBook promotions will become a key part of your book marketing plan.
If you’re still struggling to find your sweet spot, here are some things to consider as you plan how to price your book.
The Power of Free
You can still get fantastic exposure without making your eBook free, which is welcome news for authors who have a hard time stomaching ‘free.’
With that said, there are some valid reasons that featuring some free promotions throughout the year can really help you out.
You Want Books in as Many Hands as Possible