If you want to build a large online readership and effectively promote your book through social media, there are three very important things to remember, no matter which social networks you’re using.
1. It’s all about connection
Don’t be one of those annoying social media spammers, constantly boasting or asking followers to “buy, buy, buy” (or both). Instead, provide value, either through writing and sharing useful information, or by being simply entertaining (which could mean funny, biting, sympathetic, etc.) Once you’ve made a real connection, your followers will be more receptive to buying your book. Soft sell!
2. Be a shinier, more compact you