Growing your business depends in large part on your ability to innovate – both content and marketing. Moving from your core business (trade sales) into special (non-bookstore) markets is an example. Creating a mastermind group can help you access the combined knowledge of others to help you make the move. To do this, build an environment in which people feel comfortable, willing and able to innovate. Here are the Top Ten Principles For Developing a Successful Mastermind Team.
As the publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality – whether in product and service – can destroy a publishing venture over time. Negative word-of-mouth communication, whether in person, in blogs, in discussion groups and forums, or through social media spreads quickly and is difficult to overcome. While you cannot control what others say about you on these media, you can control the source of their pleasure or discontent by maintaining high levels of product and service quality. Here are Ten Aspects of Product and Service Quality.
Book review magazine Shelf Unbound is accepting entries for its third annual competition to crown the best from independent presses, self-published authors and publishers producing five or less titles per year. The winning entry, selected by the editors of Shelf Unbound, will be featured with runners-up in the magazine's December/January 2015 issue – read by 125,000 book. This year's competition is sponsored by Bowker, the official U.S. ISBN registration agency and creator of SelfPublishedAuthor.com.
This week you may read about various events related to the happenings around Book Expo America in New York City. Some of you may have been to the event. Some of you may wonder what it is about. Others may think, why bother?
What is Book Expo America?
Book Expo is a Trade Show:
Companies who provide publisher services (our booth location is DZ2156).
This means that a lot of people are doing business. People are exchanging business cards, engaging in business development conversations, perhaps trying to sell each other “stuff.”
Book Expo is a Circus:
Did you know that if you are a professional author, your professional activities can be tax deductible?
The following factors, although not all inclusive, may help you to determine whether your activity is an activity engaged in for profit or a hobby: