You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

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The Top Ten Places to Sell More of Your Books

by Brian Jud
Bowker | Tue Sep 20, 2022

The worldwide book market generates almost $90 billion annually, and less than half of that is through retail stores. And only part of that is through bookstores — bricks and clicks. Why do you ignore the chance to sell more of your books, more profitably? Where else can you sell your books?

The best way you can benefit from this opportunity is to divide the total market into two segments, and sell them according to their needs. The first is the retail segment where you reach buyers through distribution partners. The second is direct sales to non-retailer buyers (businesses, associations and schools) who use books as marketing tools to sell more of their products or help their employees, members or students. Here are the Top Ten Places to Sell More of Your Books (five retail and five non-retail).

Retail segments:

Inside Publishing

Marketing & Publicity

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Be The First to Find The Next Big Trend

by Brian Jud
Bowker | Tue Sep 6, 2022

Publishers are always looking for the next big trend so they can be the first in bookstores with a book on that topic. But once you hop on the bandwagon, it’s usually too late. By the time a trend is established, any opportunities it presents have most likely already been captured by competitors. Fortunately, there is hidden treasure waiting for entrepreneurial publishers to find and benefit from uncovering new opportunities.

Inside Publishing

Marketing & Publicity

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Hybrid Author Events: Ideas for Promoting a Book

by Penny C. Sansevieri
Bowker | Tue Aug 23, 2022

I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and book-centric events are transitioning to the hybrid format.

One thing I’ve heard repeatedly from speakers was that it’s often hard to monetize an online event, and hybrid events are no different. In this blog post, we’re going to look at how to get more events but also how to monetize them.

Inside Publishing

Marketing & Publicity

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