You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

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How to Make a Good First Impression, or Correct a Bad One, with Prospective Buyers

by Brian Jud
Bowker | Tue Nov 29, 2022

We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it. Here are Ten Ways to Make the Right Impression.

1. Understand that your words and behavior are always subject to interpretation. The buyers’ initial assessments of you are the result of their assumptions, stereotypes and cues. Dress, talk and act the image you want to convey.

2. Walk in the office confidently, smiling and dressed professionally. Shake hands firmly while making eye contact.

Inside Publishing

Marketing & Publicity

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Dealing with Emotions While Selling Your Books

by Brian Jud
Bowker | Tue Nov 15, 2022

Negotiating a large-quantity book sale is a little like playing poker, requiring both hard and soft skills. To be good at it you need practice and experience. You also need a little chutzpah, the creativity to recognize alternatives, the ability to assess odds, the willingness to take calculated risks and the confidence to bluff when necessary.

But unlike poker, selling to a corporate buyer is not a winner-take-all game. It is not zero-sum activity where one’s slice of the pie is increased at the expense of the other. Negotiating is a give-and-take exchange seeking a larger pie to split.

Pursuing that end can cause consternation among the participants, particularly if they have not dealt with each other before. Both sides enter the negotiation with various degrees of tension or anxiety. If you manage the emotional tenor of a negotiating session you can be more successful bargaining and bring it to a win-win conclusion.

Inside Publishing

Marketing & Publicity

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The Latest from The Hot Sheet Newsletter

by Richard Smith
Bowker | Tue Nov 1, 2022

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.

With all the chatter out there, it will help you sort through the noise with stories that focus on relevant topics from across the publishing spectrum. From author success stories to key industry statistics, you’ll find what you need to know in The Hot Sheet. Among the most important insights in this issue:

Inside Publishing

News & Resources

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