You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

Welcome! Let's get started!

Selling Books to Business Buyers? Think Small

by Brian Jud
Bowker | Tue Dec 11, 2018

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies.

These businesses represent approximately 80% of all companies in the U.S. and they have the same needs as their larger brethren. Your content helping them retain and motivate employees will be thankfully accepted (and purchased). They also need other benefits of employee engagement: increased profitability, greater customer satisfaction (and loyalty) and reduced absenteeism. And small businesses want to increase sales and find new customers. Start by showing them how your content can help solve their problems, then move up to larger companies as you experience success and gain confidence. Here are a few of the major advantages of starting small.

Inside Publishing

Marketing & Publicity

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A New Way to Generate More Ideas

by Brian Jud
Bowker | Tue Dec 4, 2018

If you want to sell more books in a crowded field, they need to stand out in a positive way. In their effort to rise above the competition, authors conduct innovation sessions to think outside the box, brainstorming for the best creative strategy. This can put undue pressure on them to come up with the one best idea. In most cases, that burden will reduce creativity.

However, innovation is still required for your books to get noticed. If you reduce the anxiety to find the best way to become more noticeable, your creative sessions can be more effective. These three steps to creative problem solving can help you do that: 1) Intention, 2) Attention, 3) No Tension. Define the problem, gather information, then relax and let ideas come to you.

Inside Publishing

Marketing & Publicity

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The Benefits of Selling at Local Events

by Brian Jud
Bowker | Tue Nov 27, 2018

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events.

• You can sell personally autographed books on a non-returnable basis at full price

• If you sell 50 books, each at $14.95, you will take home about $750 for the day

• You may find the networking beneficial. I know of people who made contacts at local events that led to large-quantity corporate sales and media appearances

• Get increased exposure. Some events expect 5,000 or more attendees

• Display your books with other authors to share the costs and have a fun time

• Regular sales at local events give you a rewarding sense of momentum and activity while working toward long-term, larger sales.

Inside Publishing

Marketing & Publicity

Read more about The Benefits of Selling at Local Events

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