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You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

  • offer industry advice and perspective, giving you an inside scoop on the business
  • explore marketing tools
  • refer you to partners who can help
  • list events specifically for self-published authors

Welcome! Let's get started!

Wizard of Oz Marketing

by Brian Jud
Bowker | Tue Feb 12, 2019

Many first-time authors apply Wizard of Oz marketing. Once their book is published, they start with whirlwind activity but soon find themselves in unfamiliar territory. Initially, they are not sure where they want to go, but eventually find a path to reach their goal. There are many obstacles along the way, but there is also support if they look for it.

Authors soon learn they need to think through the journey, create a plan and learn new skills for marketing and sales. They also need the courage to do what is necessary to reach their goals, such as moving out of their comfort zone to call buyers and overcome rejection. They also need heart, with enthusiasm, self-motivation, creativity and commitment.

Once they reach their goal all the activity becomes familiar and routine, and they feel at home with their new-found intelligence, bravery and passion. Yes, there is no place like home. 

Inside Publishing
Marketing & Publicity
  • Read more about Wizard of Oz Marketing

For Foreign Authors Looking to Succeed in the American Market, the Importance of High Quality English Translation Cannot Be Overstated

by Ulatus
Bowker | Tue Feb 5, 2019

Foreign Authors Success

It goes without saying that to sell literature in any market, it needs to be made available in the local language. But for foreign authors the American market can be a different kind of beast altogether.  Run-of-the-mill English translation won’t suffice. It needs to be meticulous, contextual and above all, professionally done. Without it, their chances for success are greatly diminished.

American Book Market: How to Be Successful

Inside Publishing
Writing
Editing
  • Read more about For Foreign Authors Looking to Succeed in the American Market, the Importance of High Quality English Translation Cannot Be Overstated

10 Steps to Author Marketing Success

Penny C. Sansevieri's picture
by Penny C. Sansevieri
Bowker | Tue Jan 29, 2019

Every year, I attend several conferences — and it’s a part of my job that I really love. Not only do I get a chance to reconnect with some of our clients who have become great friends, but I get to meet authors who are really movers and shakers in the industry. Especially when it comes to book promotion, these conferences attract the savviest authors who are kicking ass and taking names. While their individual book marketing strategies and genres vary — they all follow what I’ve come to consider is a core set of practices for author success. While you may not adopt every single one of these ideas, keep them in mind as you grow your own book marketing.

Understand the Difference Between ROI & Readership Growth

Inside Publishing
Marketing & Publicity
  • Read more about 10 Steps to Author Marketing Success
  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Find out who you write like (click here!)
  • Promote your book online (click here!)
Click here if you are from Australia

Open Video

Book Selling University

Links We Like

  • StreetLib Medium Blog
  • Authors Wish - One Platform, Many Self Publishing Solutions
  • Book Marketing Matters
  • UPU 2015 Get Discovered By the Right Readers--Keywords
  • Alliance of Independent Authors
  • Smashwords Blog
  • Bibliocrunch Blog
  • Author Marketing Experts
  • Independent Book Publishers Association
  • The Creative Penn
  • Blog at Lulu
  • Writers Digest: There Are No Rules
  • Porter Anderson
  • Writer Beware
  • The Book Designer
  • Association of Publishers for Special Sales

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