Email book marketing is a great way to get out the word about your brand, your books, your events, and the other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.
But most of us can’t open our inbox without seeing dozens of emails for products, services, or promotions. How do you break through the noise?
Below are my tips for ensuring your emails and emailed newsletters get opened.
Stay Relevant
Think about the last few promotional emails you opened. What made them stand out? Was it simply brand loyalty? A limited time discount? A new product announcement?
If you find yourself just throwing random ideas together because you have a book marketing email to get out, you’re not doing it right, and to be candid, you’re being lazy and wasting a good opportunity to grow your audience and sell more books.
Have a goal.
