Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

Good Marketing Is A Great Conversation

by Laura Dawson
Bowker | Tue Mar 5, 2013

Marketing has changed a great deal since the days of Mad Men. Advertising agencies used to be able to essentially tell consumers what they should buy – broadcasting the message over mass media (television, which used to be 3 or 4 channels, and radio, in newspapers and magazines).

But media itself has changed radically in the last 15 years. The World Wide Web, cable television, satellite radio have all contributed to a fracturing of the “mass” audience. Messages now have to be tailored to these fragments, rather than broadcasted to the whole. And – particularly on the Web – these fragments tend to talk back.

Inside Publishing

Marketing & Publicity

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Marketing & Publicity

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Digital Formats: A Lot of Options

by Laura Dawson
Bowker | Tue Mar 5, 2013

It’s one thing to decide to publish digitally – it’s entirely another to choose what form of ebook you’re going to publish. Each format has a lot going for it. And frequently publishers (and self-published authors) choose to publish in several digital formats, rather than confining themselves to just one.

The most popular ebook format is, in fact, one of the oldest: the PDF. It renders reliably on just about any device. It also can duplicate the layout of a print title. And it’s widely used in the academic market.

Amazon Kindle is the next most widely consumed. It’s a proprietary format – it only works on Kindle devices or through Kindle apps. And Amazon controls their Kindle platform in much the same way Apple controls iTunes – it’s a “walled garden” .

Inside Publishing

Design & Production

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Design & Production

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Do I Really Need Social Media?

by Laura Dawson
Bowker | Mon Mar 4, 2013

As the Dowager Countess says in Downton Abbey about the telephone, “Is this an instrument of communication or torture?” Social media can certainly be both. Let’s break down the different tools in the social media toolbox, and then talk about ways they can be used, and ways they can be (however inadvertently) abused.

Inside Publishing

Marketing & Publicity

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Marketing & Publicity

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Discovery: The Magic Word

by Laura Dawson
Bowker | Sun Mar 3, 2013

Traditionally-published authors have distribution and a publisher's marketing services. The biggest fight for a self-published author is getting her book noticed - leveling the playing field.

"Discovery" is more than a catch-word. There are several tools that can help raise your book's visibility.

1. Metadata

Inside Publishing

Marketing & Publicity

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Marketing & Publicity